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Foodprinttech Leads Innovation To Break The Competitive Dilemma of Homogenization in The Baking Industry

Views: 0     Author: Site Editor     Publish Time: 2024-12-06      Origin: Site

Bakery China Autumn 2024 will be held, which brings together the cutting-edge technology and market trends of the bakery industry. Among the many exhibitors, Foodprinttech has attracted wide attention with its innovative food printing solutions. 

Foodprinttech is an enterprise focusing on food printing technology, providing one-stop food printing solutions for food manufacturers. Relying on the technological transformation of major scientific and technological achievements, Foodprinttech has self-developed food printing consumables, and customized food printing equipment to provide safe and efficient solutions for food printing creativity.

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When the baking industry faces the challenge of increasing homogenized competition and rising operating costs, appearance innovation has become the key to lead consumer trends. Consumers are increasingly pursuing the personalized and visual impact of products, which makes food printing technology an important means to enhance product competitiveness.

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Intensifying Homogenization Competition Leads to the Rising of Operation Costs

In addition, the growth of interactive consumption has also brought new development opportunities for the baking industry. Through the introduction of innovative food printing technology, consumers can increase their sense of participation and experience, thereby enhancing brand influence and market share.

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Flatbed Food Printer X2 Is Printing on the Macarons

Foodprinttech is to seize these pain points, through its one-stop food printing program, to provide customers with Foodprinttech’s CTW service model: hot creative design, tailored solutions, worry-free after-sales service, to help food enterprises to achieve product appearance innovation and differentiation.

Foodprinttech's products and services have been widely used in a number of well-known brands, including Daoxiangcun, Orion, Sanquan, Guan Sheng Yuan and MR.LEEEEE. A large number of classic cases not only show the technical strength of Foodprinttech, but also prove its important role in promoting the development of the industry.

Taking Daoxiangcun as an example, as a representative brand of traditional Chinese pastries, Daoxiangcun faces the challenge of how to attract young consumers while maintaining its traditional flavor. Through cooperation with Foodprinttech, Daoxiangcun has successfully attracted the attention of a large number of young consumers by introducing unique Chinese cakes such as tiger-head-shaped cake every Spring Festival. This not only enhances the brand image, but also plays a role in boosting sales.

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Daoxiangcuns Tiger-Head-Shaped Cake

Similarly, as a century-old classic brand, Guanshengyuan is constantly committed to finding new innovative solutions to stand out in the market competition. In cooperation with Guan Sheng Yuan in Kunming, Foodprinttech overcame the technical difficulties of three-dimensional relief modeling and combined intangible cultural heritage elements with modern food printing technology to create colorful mooncakes with intangible cultural heritage elements. Among them, the limited mooncakes such as Nafowa cat and jade peacock broke through the traditional customer circle once they were launched, and won the love of more consumers.

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Guan Sheng Yuans Mooncakes with Intangible Cultural Heritage Elements

In addition to these representative customer cases, Foodprinttech has also played an important role in the market process of products such as Sanquan’s Tangyuan with character Fu, Orion’s  pie with Chinese character and MR.LEEEEE’s cup ice cream with cat claw pattern. These successful cooperation cases fully demonstrate the professional and innovative ability of food printing technology in the field of food printing.

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Sanquans Tangyuan with Character Fu

In the face of the development trend and challenges of the baking industry, Foodprinttech will continue to play its advantages in food printing technology to help more food companies achieve product innovation and cost reduction and efficiency. The Bakery China Autumn 2024 will be the best platform to showcase this achievement.

With the continuous improvement of consumers' requirements for food safety and appearance, food printing technology will become one of the important directions for the development of the bakery industry in the future. Let's look forward to more surprises and innovations from Foodprinttech at the Bakery China Autumn 2024. At that time, we will show more about the innovative application and technological breakthrough of Foodprinttech at Booth No. 9D26, Hall 9, Shenzhen International Convention and Exhibition Center (Bao 'an). Welcome to visit us on December 12th to 14th, 2024.


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