Foodprinttech’s Printing Case Sharing

In today's competitive food market, how to make products stand out and become the first choice in the hearts of consumers is a problem that every food company is thinking about. In recent years, food printing technology, with its unique creativity and efficient functions, has gradually become the new darling of the food industry and injected new vitality into food brands.

Introduction to Food Printing Technology

Food printing technology, as the name suggests, is a technology that prints patterns and words on the surface of food. It uses food-grade ink, through inkjet printing to achieve personalized decoration of food. This technology is not only safe and reliable, but also significantly improves the visual appeal of food.

Case1: McDonald's Limited Macaron Festival Products Are Sparking Conversation

Project Background

International fast food giant McDonald's is hoping to use the traditional Chinese zodiac to launch special products to attract young consumers as festival marketing becomes more and more important. In January 2022, McDonald's launched a limited macaron for the Spring Festival using Foodprinttech’s food printing technology.

Solution

Foodprinttech uses the high precision and high color reproduction to print on the surface of the small and delicate macarons, and outlines the tiger pattern with the delicate printing process, adding a strong festive atmosphere and unique visual enjoyment to its set.

Project Effectiveness

Facilitate promotion: for the New Year festival, the limited macaron single product increased by more than 15%

Great Influence: McDonald's macaron has been viewed millions of times on social media platforms

Case 2: Orion

Chinese Characters on the Pie to Quickly Achieve Large-Scale Production Via Customized Consumables and Equipment

Project Background

In 2017, Orion's sales in the Chinese market were hit hard, and sales fell sharply by one-third. Relying on Orion's localization strategy, Orion wants to create a product close to Chinese consumers and Chinese culture on the eve of the Spring Festival to revive sales in the Chinese market.

Solution

The surface color of Orion pie is deep, and the color is difficult to be coated with chocolate. The natural spot color (Orion Coffee) consumable was developed in response to the fast response of the food printing, and the technical breakthrough of printing on the dark surface was achieved. At the same time, Foodprinttech completed 40 production line installation services within 1 month, and successfully assisted Orion to launch new Spring Festival products with Chinese Characters.

Individual Project Effectiveness

After the release of the pie with Chinese character, the social media popularity and interaction volume of Orion increased by 230%

Labor costs of food printing production line reduced by about 40%

Xiaoyu Nuonuo and other products have begun to use food printing

Case 3: Sanquan: Rice Dumplings with Character Fu Means Wishes

Project Background

Sanquan's tangyuan products have maintained a single white appearance for many years, and it is difficult to innovate. After consumer insight on consumers’ demand, Sanquan wants to develop a differentiated Fuzi Tangyuan, but for two years, it has not been able to find a suitable supplier to realize this product concept.

Solution

After the communication between Foodprinttech and Sanquan, it only took 3 months to develop the first natural consumable in the industry, which can be used to print on the surface of tangyuan.

Case 4: MR.LEEEEE: Food Printing Technology to Create Personalized Ice Cream

Project Background

In 2018, Zhong Xuegao's innovative brand MR.LEEEEE was born, as China's first IP ice cream, its brand strategy focuses on creating rich people for it, showing consumers a fun and cute rounded orange cat image. Foodprinttech has become an important part of giving MR.LEEEEE cat claw cup personification characteristics.

Solution

The production of ice products has put forward harsh requirements for the print process, including the long-term color preservation of consumables, and in line with the laws and regulations of ice products, as well as the stable operation of the equipment in the low temperature environment. The Foodprinttech team has specially developed printing solution suitable for the production environment of ice products, to achieve high-quality landing.

In the project results, Tiktok, Xiaohongshu and WeChat public accounts have been exposed more than 10 million times, and the sales of single products have increased by 230% year-on-year, and they have gained a wide range of category cognition among young groups

About Foodprinttech

Wuhan Food Printing Technology Co., Ltd. (Foodprinttech), the branch of Hubei Kanghua Biological Group Co., LTD., is located in Wuhan East Lake High -Tech Development Zone. Foodprinttech develops edible consumables(edible ink, chocoprint coating agent, protection fluid and so on ) in line with food regulations, and related equipment (high-speed edible food printers, flatbed edible food printers) supporting color printing on food surfaces, to facilitate the innovation on products of food enterprises. Additionally, we also provide a full set of solutions about top-selling products' color, are an absolute leading enterprise in the field. Foodprinttech products are distributed globally, serving many top food enterprises, and is determined to become the best service provider for the world's leading food enterprise.

Foodprinttech has three R & D centers in Beijing, Hong Kong and Wuhan, and has built its own intelligent industrial campus with international high standards. With more than 50 researchers and senior engineers, the research achievements on the science and technology are honored as major scientific and technological achievements in Hubei Province. Foodprinttech also has won a number of invention patents, 10+ safety certification, actively carries out school-enterprise cooperation, and constantly input leading technology and innovative solutions for the food field, which has been widely concerned and recognized by well-known food enterprises at home and abroad. Adhering to the brand mission of Science and Technology for Creative Life, we began to establish branches and offices at home and abroad to fully deploy the global market.